Changes

'''Brand Building and Immortality''' A few corporate brands are immortal especially the ones like Lifebuoy, Lipitor, Digene Antacid, Dettol, Colgate and likewise. The creation of such brands give a competitive edge to companies irrespective of the new arrival of substitutes or complementary products or new technologies. Such products due to their credible and stable performance, dethrone the status of any competing brand attempting to fragment the consumer base. An immortal brand is a consequence of long years of trials, experiments and pseudo-scientific nurturing.     

'''Brand Building and Immortality''' A few corporate brands are immortal especially the ones like Lifebuoy, Lipitor, Digene Antacid, Dettol, Colgate and likewise. The creation of such brands give a competitive edge to companies irrespective of the new arrival of substitutes or complementary products or new technologies. Such products due to their credible and stable performance, dethrone the status of any competing brand attempting to fragment the consumer base. An immortal brand is a consequence of long years of trials, experiments and pseudo-scientific nurturing.     

'''New Product Development and Incubation''' Companies are mortal but brands are immortal. Some brands are cash cows and some are stars, a few are question marks. Certain brands have a 'Pareto effect' on the company's bottom line. These are the cash cows, They generate maximum revenue for the firm keeping investment at its lowest.

'''New Product Development and Incubation''' Companies are mortal but brands are immortal. Some brands are cash cows and some are stars, a few are question marks. Certain brands have a 'Pareto effect' on the company's bottom line. These are the cash cows, They generate maximum revenue for the firm at the lowest possible cost. The question marks are those product decisions which the company takes either in  favour or disfavour of its continuity as they involve huge resources and costs to revive. The cash cows compensate for all these laggard products. Immortal brands are a consequence of several alpha, beta and gamma trials and testing. The product is nurtured phase by phase and all the lacunae is addressed to get an  irreplaceable level of product acceptance. These efforts entail both scientific and management researchers, to accurately map customer unmet needs with those product characteristics that it sustains as an uncontested choice for masses and ages to follow.