Changes

'''Covert and Overt strategies'''  

'''Covert and Overt strategies'''  

'''Brand Building and Immortality''' A few corporate brands are immortal especially the ones like Lifebuoy, Lipitor, Digene antacid, Dettol, Colgate and likewise. The creation of such brands give a competitive edge to companies irrespective of the new arrival of substitutes or complementary products or new technologies. Such products due to their credible and stable performance, dethrone the status of any competing brand attempting to fragment the consumer base.     

'''Brand Building and Immortality''' A few corporate brands are immortal especially the ones like Lifebuoy, Lipitor, Digene Antacid, Dettol, Colgate and likewise. The creation of such brands give a competitive edge to companies irrespective of the new arrival of substitutes or complementary products or new technologies. Such products due to their credible and stable performance, dethrone the status of any competing brand attempting to fragment the consumer base. An immortal brand is a consequence of long years of trials, experiments and pseudo-scientific nurturing.     

'''New Product Development and Incubation'''

'''New Product Development and Incubation''' Companies are mortal but brands are immortal. Some brands are cash cows and some are stars, a few are question marks. Certain brands have a 'Pareto effect' on the company's bottom line. These are the cash cows, They generate maximum revenue for the firm keeping investment at its lowest.