Changes

'''Covert and Overt strategies'''  

'''Covert and Overt strategies'''  

'''Brand Building and Immortality'''  

'''Brand Building and Immortality''' A few corporate brands are immortal especially the ones like Lifebuoy, Lipitor, Digene antacid, Dettol, Colgate and likewise. The creation of such brands give a competitive edge to companies irrespective of the new arrival of substitutes or complementary products or new technologies. Such products pass the test of time for decades due to their credible and stable performance.   

'''New Product Development and Incubation'''

'''New Product Development and Incubation'''