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Udwartana literally means “rubbing or kneading”. Conventional rubbing of body with medicated powders is called as udwartana. This is in some way similar to the body scrub therapy.  Udwartana is believed to be therapeutic as well as health promoting therapy in Ayurveda. It is included under the daily regime or Dinacharya described in Ayurveda and known to promote the health of skin.  
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Udwartana literally means “rubbing or kneading” the body. Conventional rubbing of body with medicated powders is called as udwartana. To some extent it is similar to the body scrub therapy.  Udwartana is believed to be therapeutic as well as health promoting therapy in Ayurveda. It is included under the daily regime or Dinacharya described in Ayurveda and known to promote the health of skin.  
    
== Definition ==
 
== Definition ==
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# It removes excess of oiliness, dirt, sweat and faul smell from the skin.   
 
# It removes excess of oiliness, dirt, sweat and faul smell from the skin.   
 
# Udwartana is being successfully used by Ayurveda [[Vaidya (वैद्यः)|vaidyas]] in the weight loss therapies.   
 
# Udwartana is being successfully used by Ayurveda [[Vaidya (वैद्यः)|vaidyas]] in the weight loss therapies.   
# Traditionally, in Bharatiya festival of diwali, powder with aromatic fragrances are used as one of the rituals of abhyanaga snanam. This fragrant herbal powder is popularly know as '''''Ubtana. Udwartana described in Ayurved ais the basic concept behinf this ritual.'''''
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# Traditionally, in Bharatiya festival of diwali, powder with aromatic fragrances are used as one of the rituals of abhyanaga snanam. This fragrant herbal powder is popularly know as '''''Ubtana. Udwartana described in Ayurveda is the basic concept behind this ritual.'''''
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== Massage, Body scrub, Exfoliation and Udwartanam : Similarities and differences ==
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Rubbing or kneading the body parts is the literal meaning of the term udwartanam. In this reference udwartana is similar to body massage therapies wherein pressure is exerted on various body parts and massage is done. But udwartana involves use of medicinal powders or pastes which are actually rubbed on body parts. Therefore, in this reference it shares similarity with modern day body scrubbing or exfoliation procedures practiced under cosmetology segment. To sum up, we can consider the Udwartana therapy as combination of body scrubbing and massage.
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== Exfoliation and udwartanam ==
   
The key attribute of a youthful, healthy-looking complexion is radiance. Radiance is determined by light reflectance from the surface of smooth skin. With age, radiance diminishes as the epidermal cell turnover rate slows down. This results in the buildup of dead keratinocytes in the stratum corneum and follicular ostia, creating the appearance of rough, dry skin, enlarged pores, and poor light reflection.
 
The key attribute of a youthful, healthy-looking complexion is radiance. Radiance is determined by light reflectance from the surface of smooth skin. With age, radiance diminishes as the epidermal cell turnover rate slows down. This results in the buildup of dead keratinocytes in the stratum corneum and follicular ostia, creating the appearance of rough, dry skin, enlarged pores, and poor light reflection.
  
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