According to the structure–conduct–performance paradigm, the market environment has a direct, short-term impact on the market structure. The market structure then has a direct influence on the firm's economic conduct, which in turn affects its market performance. Hence a cause and effect relationship may occur or a reverse effect may occur such that market performance may impact conduct and structure, or conduct may affect the market structure. Also, the external legal or political interventions affect the market framework and by extension, the structure, conduct and performance of the market. | According to the structure–conduct–performance paradigm, the market environment has a direct, short-term impact on the market structure. The market structure then has a direct influence on the firm's economic conduct, which in turn affects its market performance. Hence a cause and effect relationship may occur or a reverse effect may occur such that market performance may impact conduct and structure, or conduct may affect the market structure. Also, the external legal or political interventions affect the market framework and by extension, the structure, conduct and performance of the market. |